For tourism boards and destination marketers
Put your destination in front of 159,000 travel agents.
TBO Studios brings your official footage to the agents who already sell trips through TBO, in 100+ countries, and to the AI assistants travellers now ask first. You decide what goes out, and you see where it goes.
Where your footage goes
- travel agents
- 159,000+
- countries
- 100+
Travel agents on TBO
Search, reels and sharing
AI assistants
ChatGPT, Claude and others
Travellers
WhatsApp, Instagram, email
Distribution
Two channels that reach travellers before they book.
Travel agents
Agents already come to TBO to sell hotels, flights and tours. Now, when a client asks about a safari or a beach week, they search your footage in the same place and send the right scene within minutes.
159,000+ agents in 100+ countries
AI assistants
More travellers start with a question to an AI assistant. With TBO Studios connected, the answer shows your official footage, credited to your board, instead of a paragraph of description.
ChatGPT, Claude and any assistant that supports MCP
In ChatGPT
The same question, answered with your footage.
We’re planning a family trip to Kenya in August. What would a safari morning look like?
In August the Great Migration is usually in the Maasai Mara. Mornings start early with a game drive at sunrise, when you might see elephants, wildebeest crossing the plains and lions returning from the night’s hunt. Many lodges offer family tents and shorter drives for children.
We’re planning a family trip to Kenya in August. What would a safari morning look like?
Here’s a sunrise game drive in the Maasai Mara, filmed by the Kenya Tourism Board:
In August, the herds cross the Mara River. Want me to find a family camp near the crossings?
An illustration of an answer in ChatGPT with TBO Studios connected. The clip is real footage from the library.
Built for agents
Tools that help every agent show your destination well.
Search by the moment
An agent types “a quiet beach for couples” or “elephants at sunrise” and lands on the exact scene, not a two-hour film.
A reel from one sentence
AI writes the script, picks scenes from your footage and adds music and a voice-over, ready in minutes.
Ready for where clients are
Tall for WhatsApp and Instagram, wide for email and websites, with the agent’s own branding where they want it.
Always your official footage
Every frame an agent uses comes from your library, with your credit, your logo rules and your usage terms.
From clip to reel
Every advisor becomes a storyteller for your destination.
An advisor types “45 seconds on a family holiday in Kenya, upbeat, with captions.” AI writes the script, chooses scenes from your footage and adds music and voiceover. Your destination reaches a real traveler that same day.
A reel can also pair your footage with hotels, airlines and cruise lines on the platform, so the whole trip comes together in one video.
Your data, your rules
Full control over every frame.
Your digital asset management system stays the source of truth. TBO Studios connects to it, and you decide what agents and AI assistants may use.
- Connect your DAM and your library stays in step with it. New files arrive on their own, and retired ones leave.
- Choose the countries each video may be shown in, and the dates it runs.
- Revoke a video at any time. It leaves search and AI answers at once, and agents who used it are told.
- Agents agree to your usage terms before they use a single frame.
Complete visibility
See exactly where your destination travels.
Your dashboard shows which agents picked up your footage, in which countries, what they made with it, and how many travellers watched.
- Agents and countries reached
- Reels made with your footage
- Your most used videos and scenes
- What agents searched for and didn’t find
What your destination gains.
Lesser-known places get discovered
An agent searching for “easy hikes for families” finds the corners your hero film had no room for.
Reach without buying media
Agents share your footage with travellers who are already planning a trip, in every market they sell to.
Accurate in AI answers
When a traveller asks an assistant about your destination, they see it as you filmed it, credited to you.
Good to know
Questions, answered.
Who sees our footage?
Travel agents who sell through TBO, 159,000+ of them in 100+ countries, and travellers who ask AI assistants connected to TBO Studios. Agents agree to your usage terms before they use any asset.
Can we connect our DAM?
Yes. Tell us which system you use and we’ll connect to it, so your DAM stays the source of truth and you don’t upload anything twice.
Which AI assistants show our footage?
Any assistant that supports MCP, the standard way to connect tools to AI, such as ChatGPT and Claude. Your footage appears with your credit, and only where you’ve allowed it.
Can we limit content to specific markets?
Yes. You choose the countries for each video, and the dates it runs.
We have years of footage. Do we need to tag it all?
No. AI transcribes every video and builds a detailed scene-by-scene timeline. You provide the licence and market details, and we take care of the rest.
Can we remove or replace content?
Yes. Revoke any video, or upload a new version in its place. Anyone who used it in a reel is told.
What does it cost?
We’ll share pricing with our early partners. Get in touch and we’ll walk you through it.
Put your destination in front of the agents who sell it.
Tell us about your footage and your DAM, and we’ll plan the rest with you.